1858 Mr. Borden founds New York Condensed Milk Company to market Eagle Brand sweetened condensed milk.
1858 年波顿先生成立纽约炼奶公司销售鹰牌甜味炼乳。
1861 During the U.S. Civil War, Borden prospers by selling its condensed milk to the Union Army.
1861年美国内战中,波顿先生的生意因销售炼奶给北方联邦军而得到发展。
1874 New York Condensed Milk Company adds processed milk and evaporated milk to its product offerings.
1874年纽约炼奶公司成功增加了加工奶和淡奶产品。
1885 New York Condensed Milk Company is the first to distribute its milk in glass bottles.
1885年纽约炼奶公司是第一家把牛奶装入玻璃瓶分销的公司,开创了先河。
1899 New York Condensed Milk Company changes its name to Borden Condensed Milk Company.
1889年纽约炼奶公司改名为波顿炼奶公司。
(74年波顿公司logo宽窄对机)
1919 Borden Condensed Milk Company changes its name to simply Borden Company.
1919年波顿炼奶公司改名为波顿公司。
1930 Thanks to its many acquisitions, Borden becomes nation’s largest distributor of fluid milk.
1930年通过一系列的公司收购,波顿公司成为美国最大的液体奶销售公司。
1936 Elsie the Cow appears as one of four bovines in advertisements placed in medical journals.
1936年Elise奶牛作为公司的形象牛标志出现在医学杂志的广告上。
1938 Borden launches a national campaign in consumer magazines that features Elsie the Cow.
1938年波顿公司开始了美国全国性广告活动推广Elsie的奶牛形象。
1951 Borden introduces a trademark depicting Elsie with a garland of daisies around her neck and daisy petals encircling her face.
1951年波顿公司开始使用Elsie的奶牛形象作为公司商标。Elsie有雏菊环绕它的脖子然后花瓣包围它的脸。
1964 Borden attempts to retire the use of Elsie the Cow, but a survey of the general public reveals that Elsie remains one of the most recognized trademarks in the U.S.
1964年波顿公司试图让Elsie奶牛形象退休,但是全国性调查表明Elsie是美国最知名的商标之一。
1966 Borden becomes the first U.S. dairy producer to use the U.S. Department of Agriculture Inspection Shield.
1966年波顿公司是第一家获得美国农业部检验合格的牛奶生产商。
1969 Borden introduces “Lite Line” milk and cheese products. Elsie is semi-retired, but her image remains on products as a trustmark of the Borden brand.
1969年波顿公司开发淡味牛奶和奶酪产品。Elsie奶牛形象已经是半退休,但是它的形象仍然作为波多公司最信赖的形象出现公司产品上。
2007 Elsie helps Borden celebrate 150 years of dairy products.
2007年Elsie 帮助波顿公司庆祝公司成立150年历史。